Kira Plastinina is a young Russian designer,daughter of a wealthy businessman, a shareholder of the company "Wimm-Bill-Dann". From a young age, the girl was fond of drawing, was interested in the world of fashion. She independently invented models, thinking through all the details down to the smallest detail, from the style of the dress, the choice of fabric and ending with the trim. Her father Sergei Arkadievich helped Kira to fully realize herself and become a real pro.
Creative way
In 2006, Kira's father hired a teamprofessionals whose task was to create a chain of stores that would later sell clothes designed by his daughter. Twelve months later, the girl released her first collection, and the jury recognized her as the most promising young fashion designer in Russia. On March 14 of the same year, the doors of a single-brand boutique called Kira Plastinina opened. The foundation for future success had been laid. Subsequently, the Plastinins "captured" the largest shopping centers in Kazakhstan, Russia, Belarus, as well as Ukraine, Armenia and Azerbaijan. Specially hired people developed a single concept for each boutique, "Style Studio", which includes the services of image makers. Thanks to this, any buyer, coming to the store, can receive qualified assistance from a consultant in choosing a fashionable image. According to information from Wikipedia, Sergei Plastinin spent about 35 million dollars on the development of the brand in Russia, as well as on a marketing campaign and on the creation of a representative office in China, where clothes are sewn. Approximately the same amount was invested in the promotion of the brand in the United States, where initially twelve stores opened their doors, which, however, were closed due to the crisis in the US economy. Now only residents of Los Angeles can buy Kira Plastinina clothes in America, where two boutiques operate. In January 2008, Kira experienced another success. She made her first international debut as a designer - she presented her collection at the Rome Fashion Week AltaRomaAltaModa and received an award as the youngest talent. The next leap in her career was participation in Milan shows. The public saw the Malibu models intended for the spring-summer season of 2009. A year later, Plastinina independently organized a show of her clothes in Milan, where she presented a collection called "Dreams of Africa". The girl's efforts and abilities were appreciated - she was allowed to open a corner in the Harrod's department store in London, and the Milan showroom In Style agreed to sell her designs. Today, Kira is a member of the High Fashion and Prêt-à-Porter Association in Russia and a regular participant in Moscow Fashion Week. Thanks to the huge funds invested in the promotion of the brand, world stars of show business come to meetings and shows with Plastinina. Thus, Britney Spears visited her office, and model Karlie Kloss took part in the presentation of one of the collections. Georgia M. Jagger was invited to play the main character of the Kira Plastinina advertisement, and the promotional campaign with Paris Hilton cost Kira's father two million dollars. The young fashion designer combines studying at the Moscow Anglo-American School with working in the company of Sergei Plastinin. She became the official designer of the Russian project "Star Factory-7", where, according to media reports, she met her new boyfriend. They visited restaurants, appeared at official events, and went on vacation abroad together. However, the exact nature of the relationship between the couple at the moment is unknown.
Kira Plastinina with the eyes of a designer
At the beginning of 2011 alone, there were more than120 boutiques under the Kira Plastinina brand all over the world: in Russia, the USA, Belarus, Italy, the Philippines, China and the UK. These clothes, according to the designer himself, are a wild mix of various styles - art, glamor, sports, city, - and belong to the middle price segment (mass market), aimed at young, fashionable and active girls from fifteen to twenty-five years old. Kira's ideas are the basis of all models, so it is Plastinina who sets the tone and mood for her collections. As the girl notes, she designs clothes "for herself", that is, she sews what she would like to wear herself. Only after she determines the idea and direction, a team of experienced specialists - cutters, designers - begins to create new models, while constantly consulting with Kira. Direct sewing is carried out at Chinese factories with which contracts were concluded at one time. And from there the collections go to stores. Bright weightless dresses, elegant sundresses, tank tops, T-shirts and tops, jeans of different styles, decorated with rhinestones, long and short, fluffy and narrow skirts - every fashionista will be able to choose this and much more in the Kira Plastinina boutique. Shoes, bags and various accessories are also presented here. The pricing policy is aimed at young people, so on average, things cost around 30-40 dollars. According to Kira, she is a fashion designer first and a businesswoman second. Therefore, the girl is engaged in the creative part, and her father is in charge of financial issues. "I started drawing early, collected sketches, transferred them to fabric and dressed my dolls. Now I sew things that I would like to wear myself - original, bright, cheerful. In our boutiques, every customer will find a product for herself. Vintage skirts, stylish jackets, tight dresses will suit classic lovers, and playful girls will be able to dress up in golden vests, leather jackets and denim overalls. In addition, we tried to create a festive atmosphere in our stores. A girl tired after shopping will be able to relax on the couch or watch TV, read magazines, enjoy music, and if she needs advice or counseling, a specially trained salesperson will come to the rescue,” says Kira. Plastinina’s biography is a fairy tale with a happy ending. Many consider her a “daddy’s girl”, who became successful only thanks to her parents’ money. Of course, this played a significant role: a team of professionals was assembled with her father’s money, a marketing campaign was financed. However, the genuine talent of the fashion designer is felt in all her models. The girl’s immediate plans include studying at the London School of Design and Arts and, of course, creating new collections. We recommend reading:
