One of the main elements that make up the imagebusiness person, are: clothes, hairdo, quality accessories, business card and so on. It is these details of the image in our country that are paid great attention. Especially if you are considering the question of what the image of a business woman should be. But, as you can see, all this is only an external attribute, so to speak, a beautiful picture. The word "image" in English means "image" and includes a much broader concept than just a strict suit and a status car. Intellectual abilities, demeanor, style of communication, facial expressions, gestures - without these elements a business image can not be created, because it will not be complete and complete. Of course, the outer shell is important, because it is on its basis that the first impression of a man is formed. But in no case should we diminish the significance that the inner content hiding under the beautiful picture has. Agree that the brilliant career of a businessman can not be built only thanks to a well-chosen clothing and accessories. Here a huge role is played by knowledge, business acumen, the ability to quickly respond to certain moments, the ability to find advantages even in the most desperate situations and much, much more. Therefore, the very concept of a business image should in no case be confined to purely external characteristics. Especially when it comes to the image of a modern business lady. So, a business woman - who is she? Who can be so called and how to achieve this status? Is it difficult to become "one's own" in traditionally male territory, defined by such capacious words as politics and business? Indeed, those representatives of the fair sex who have reached certain career heights, in fact, experienced all the "delights" of existence in modern business circles. To look the true lady, at the same time to have a man's mindset and the highest capacity for work - by the strength of a few. But a modern business woman does not only have to work, but also combine a successful professional career with the role of wife and mother! Only a small percentage of such women say that they cope with difficulties easily and at ease. In addition to a huge number of business and personal qualities, the fair sex, working in business or politics, should have the highest self-organization. Only with its help can you create a certain balance in your personal and professional spheres. ... Read More