You probably have a favorite hobby:Maybe you are good at drawing/sculpting from clay/making retro cars/knitting/painting boxes, but at the same time you work for "the man" from 9 to 5, sitting around in a stuffy office. But have you ever thought about the fact that you can easily turn your hobby into a business and turn yourself into a creative brand? To do this, you only need to take 10 simple steps:
Now let's look at each stage in order. Well, shall we get started?
Choose a business you would like to do
What about your favorite thing to do?What do you love to do more than anything else in the world? This task may be difficult, and at the same time too easy. Is there something to be proud of? What can you confidently and proudly say about: “Yes! I did it! It’s excellent!”? Think about the task that, in combination with the past, interests and attracts attention in the present tense. What are your hobbies? What literature do you like to read, what is it about? How do you manage your free time? What makes you get up in the morning? What should be the incentive to work effortlessly in the morning? These are basically simple but necessary questions that you need to answer. The answer will help you understand and determine the right direction in business. And, by the way, only a favorite thing can make you earn money.
Create a unique product
There is a term called “Unique Selling Point”"unique selling proposition" or USP. What is your USP? What are you ready to offer the world that doesn't exist yet? Remember how Jobs and his team decided to create the first iPhone. They just wanted to make a really, really convenient phone, and they succeeded. What is unique about your product? What problems will it help solve? What opportunities will it give people?
Identify with the target audience
The first thing you need to do is determine who you are for.work. Maybe these are housewives aged 25-35? Or owners of large businesses over 50? Who will benefit from your product? This is very important, then you will produce the product not for a warehouse, but for sale. Think about it, you should clearly understand the buyers of your products and their projected number. It is very important to understand how many people are ready to buy your product. If these are 86-year-old nuns in Denmark, then haven't you chosen too narrow a segment?
Develop a business plan
Business plan and mandatory points:
- Name, emblem of the project;
- A colourful performance;
- Partners and potential clients;
- Geographical location of the project implementation;
- The goal of the project is to be memorable.
Believe in your abilities!Remember, thirty-five years ago there was nothing but TVs, and now: computers and printers, tablets and smartphones in every family. Many remember that in those years, ordinary landline phones were a rarity. Now we can do anything, and the most ridiculous idea can be easily implemented. To do this, you need to make a competent plan. It's not difficult - just choose a goal and write down the ways to achieve it. This will be your guide, by which it will be easy to judge how far away the intended goal is.
Find a team of like-minded people
Sometimes it's amazing to create something alone,truly worthwhile, very difficult. Surround yourself with like-minded people, those who are infected, in a good sense of the word, with your hobbies and support your views. Who are ready to work and earn with you.
Create an image, slogan
A brand without a name is not a brand.The name should be attractive to the eye and pleasing to the ear. If you have long-term plans to enter the markets of neighboring countries with your product, then the name should be created taking into account the understanding of its meaning. This should be remembered! You also need to come up with a short slogan - a message that carries information about your activities. The message should be capacious, intelligible and easy to read. Develop a visual logo. It will definitely attract the attention of people who may well become your regular consumers.
Learn to control the situation
An entrepreneur is a person who simplyhas no right to sit idly by. You must be constantly on guard and control the situation, and at the same time record even minor changes in the mood of customers. You need to constantly study all the know-how in your industry, working out the possibilities of introducing new products into your production. Track even the slightest reaction to the name of your company, analyze and always be up to date with events. Important! Be cheerful, do everything from the heart and with pleasure!
To be able to write scripts, direct and play roles
Your product should evoke emotions.Try to predict the reaction of customers to your product, brand. Play out the scenario with a picky customer and, conversely, with a balanced, happy or calm one. Will this affect your activities? What needs to be changed to satisfy the majority of customers. Criticize yourself more, and everything will work out.
Be creative
A brand must constantly progress in order toavoid stagnation. There are a lot of methodological tips that will help develop the creative "I". Know: not everything has been invented yet. Remember that we are all capable of generating new ideas, and each of us, from birth, has the necessary resource for unique, unrepeatable discoveries.
Work full time
And most importantly: never stop. Only super efforts bring super results! Good luck! Based on the book "Turn on your heart and brain" published by Mann, Ivanov and Ferber.
