Manufacturers of sports shoes remindedconsumers that men's and women's sneakers and sneakers are shoes for sports. The well-known brand of sports equipment Puma Ignite presented a novelty of the spring-summer season 2015 - sneakers on a special sole, which, according to the creators, returns energy! wonderful sneakers tried on Usain Bolt,American athlete, world champion in running. The presentation was organized in the form of a show: in New York's Times Square, running simulators were placed, and enthusiasts ran diligently along the moving paths. World champion did not run himself, but walked in branded sneakers Puma Ignite and gave explanations. The electronic scoreboard displayed figures - the longer the race lasted, the greater the number became; when the figure was 100, the athlete explained to those who wished that it was one hundred percent of the energy that the springy soles had returned to their owners. Some viewers doubted the 100% return of energy. Especially since the runners, despite the return of energy, obviously tired and out of breath. But it was noted that men's and women's sneakers in the new performance can better repel the land and extinguish the shocks on the hard coating. Doctors are advised to use shoes with shock absorbing soles when city jogs, when you have to route along the asphalt and concrete.

But what did the numbers mean on the simulators?

To tell the truth, they were counters notreturned energy, but quite the contrary. The principle of the simulators: a person running along the tape, drives the rollers, which transmit the rotation to a small electric generator; the amount of generated electricity is reflected on the scoreboard. You can see the value of the electrical power, depending on the running speed. The total amount of energy is related to the total energy expenditure during the run. To make the spectacle more dynamic, the testimony of all the racetrack tracks was summed up and displayed on a large scoreboard, and it recorded that for a day enthusiasts of a healthy lifestyle ran 100 kilowatt hours. Why is the athlete, champion, fan favorite Usain Bolt saying that the display lights up the energy that has returned? This is a joke and a way to attract the attention of the public, the advertising move. But experts agree with the main thesis - the new Puma Ignite sneakers are ergonomic, remarkably springy and softly amortized. These are shoes for fast running, not walking shoes; their purchase obliges to run a marathon distance or at least run around the house.

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