Have you ever thought about your career? Certainly. Since the middle of the last century, women are increasingly involved in the professional life of the society, which is why an increasing number of women leaders are appearing. However, unfortunately, for many different reasons, such a boss is not always taken seriously by surrounding people. And if you do not want to join the number of unfortunate female leaders, then read our article very carefully.
Image of the leader: what is it?
This word came into our language not so long ago, andliterally its meaning is reduced to the concept of "image" - the idea of a particular object, phenomenon or person. He is very complex and multifaceted: he is influenced by many factors, and he himself also imperceptibly influences our consciousness. Do you want to communicate with a person or not? It seems that everything in him is normal, but still somehow the soul does not reach him. As a rule, the whole thing in the image, or - in the reputation of a particular person. It happens that the image is created almost from scratch, that is, the personality is one, and its image in the minds of other people is completely different. However, as a rule, it is a reflection of the aspirations and deep features of a person, which, incidentally, he is not always aware of. For example, a girl is constantly noisy and loudly expressing herself, subconsciously wanting to draw attention to herself, but this, on the contrary, is repulsive. In a negative image, a person's shortcomings increase, and in positive - dignity. We all value each other, and these assessments affect our relationships. In this regard, the image of the female leader should be immaculate and positive, since we are already being given more demands than to the man (we must also prove that you are working no worse than the strong half of humanity). Although some bosses deliberately create a negative image, for example, that they are not pestered with petty requests or to be in sight at all.
What is the image of a successful leader?
Since the identity of the leader isdetermining role in business, then very often it is for her that the whole company is given an assessment. Accordingly, it is important to understand what is included in the image of the modern leader, and be able to work with it. The following important points can be singled out:
- Individual characteristics: appearance, psycho-physiological characteristics, personality type, character, individual style of activity, etc. ... This is all that is connected with the personality and individuality of man.
- Social characteristics. The most important of them is the social status. Of course, it is directly related to the position held by the person, but it is not exhausted - the status is also influenced by the origin and personal status. The status depends on how a person will behave in society and, accordingly, with business partners.
- Values are basic internal settings andthe principles on which a person relies in making decisions. They have a very powerful influence on the entire organizational culture of the company. Surely you have met with cases when the liberal leader of employees drink tea and go to jeans, and the hard - everyone walks on the string.
- Personal mission. It sounds somewhat pompous, but it is, in fact, a strategic vision of the company's development manager. It determines where the boss is now and where he wants to be in the future. The goals of the whole company and the head depend on it. It is on his personal mission that the personal mission of the entire organization is based.
The image of the leader can be external andinternal. The external image is how the first person of the company is perceived by the society as a whole and by groups of people whose interests, one way or another, intersect with the interests of the organization. It is directly related to how much the company trusts and wants to cooperate with it, because our brain identifies the whole organization with its leader (and it turns out to be not far from the truth!) The internal image is based on the relationship between the boss and his subordinates or, in other words, how the staff perceives the manager. It may seem that it is not as important as external, but it is not so, and it also needs to be given time. In small companies, the image of a leader can be formed on the basis of direct contacts with subordinates. In larger organizations this can be difficult, since the manager mainly contacts middle and senior managers. To avoid distortion of information at this stage, the first person of the company should periodically communicate directly with the people: record video messages, issue booklets, come to lunch or to a smoking room. The internal image of the boss is often different from the outside, because not everything is known outside the company. It seems to be deeper and more versatile, and you can contact it only by looking at everything from within. At the same time, the internal image of the head of the organization greatly affects the external, because employees in any case broadcast their performances on Wednesday outside the company. What is included in the successful image of the modern leader?
- Purposefulness and dedication to their work;
- Expressed leadership qualities;
- Willingness to take risks and courage in decision-making;
- Ability to take responsibility;
- Ability to take into account many factors in solving a professional problem;
- Ability to delegate authority and allocate responsibilities;
- Aiming at a positive result;
- High efficiency.
Management Styles
Looking at the image of the modernleader, you can not help but touch on the problem of management styles. We have already explained the importance of how employees see their boss, and it is the style of his leadership that directly affects this performance. Psychologists distinguish three options: authoritarian, democratic and conniving. The manager, who adheres to the authoritarian style of management, as a rule, in a businesslike and abrupt tone, delivers laconic orders. He does not seem to be an affable person. Its scope and prohibitions are tough, and it does not make exceptions for anyone. At the same time, he can praise and scold an employee, but all this turns out to be very subjective. This leader, as it were, is above the collective, having the decisive right to vote on all issues. All matters are always discussed in advance and planned in full. Usually he develops only immediate goals, but nobody thinks about long-term ones. Democratic style (or collegial) is based on the principle of participativeness, or, in simple terms, on the participation of the collective in making managerial decisions. Orders as such are absent in the speech of the chief - there are proposals, spoken in a comradely tone. This manager correctly gives feedback: when he praises or decries a subordinate, he necessarily gives a recommendation about his problem areas. His ban is ready to discuss with the staff and subject to adjustment if necessary. All business moments are discussed together with the team, and everyone is responsible for the realization of professional tasks. Thus, it is obvious that the position of this leader is within the group. And the last, conniving style of leadership, is based on finding the leader away from the whole team. He does not give any instructions, there is no feedback - rather, he stands aside and watches the course of events. Cases in the organization go by themselves and develop due to the interests and activity of individual participants in the work collective. It is believed that the democratic style of leadership is most effective, but it looks like the average temperature in the hospital. Organizations are different, and for some models the authoritarian leader will be effective (for bureaucratic ones, for example), and for others - conniving (most likely, these are creative collectives, such as advertising agencies).
How can a leader form the right image?
So we came to the main question: what should be the proper formation of the image of the head? After all, it never develops by itself - it always builds up thanks to the long and painstaking work of the manager and his team. So, the formation of the image of the leader is based on the following very important points:
It is very important for the image of the manager how to youbelong to the people around you. And this attitude will be positive if you manage to get them to yourself. The most simple reception is a compliment. Especially it concerns subordinates (there is even such a saying: "Do not praise - you will not go"). They will work much better if you give them positive feedback (for example, emphasize what they are doing well, before pointing out drawbacks). Individual approach also works very well. Agree, it's very nice when you are asked about your life - why not use this principle when communicating with people? After all, as Dale Carnegie said: "The person most like to talk about himself." Then they will think of you as a good and sensitive leader. As you already understood, the image of a successful leader includes many components, each of which plays a very important role. At the same time everything is in your hands: nothing is impossible in the question of forming the right image. If you want to be considered strong and confident, you can achieve this (as well as the reverse effect). The main thing is to understand what you want and go to the goal. We advise you to read: