Have you ever thought about your career?Sure. Since the middle of the last century, women have been increasingly involved in the professional life of society, which is why more and more women managers are appearing. However, unfortunately, for various reasons, such a boss is not always taken seriously by the people around him. And if you do not want to join the ranks of unsuccessful women managers, then read our article very carefully.

Image of the leader: what is it?

This word came into our language not so long ago, andLiterally, its meaning comes down to the concept of “image” - an idea of ​​a particular object, phenomenon or person. It is very complex and multifaceted: it is influenced by many factors, and it itself also imperceptibly influences our consciousness. Do you want to communicate with a person or not? Everything seems to be normal in him, but still, somehow, the soul is not drawn to him. As a rule, it is all about image, or - in the reputation of a particular person. It happens that the image is created practically from scratch, that is, the personality is one, and its image in the minds of other people is completely different. However, as a rule, it is a reflection of the aspirations and deep-seated traits of a person, which, by the way, he is not always aware of. For example, a girl constantly expresses herself noisily and loudly, subconsciously wanting to attract attention to herself, but this, on the contrary, repels. In a negative image, a person's shortcomings are amplified, and in a positive one - advantages. We all evaluate each other, and these evaluations affect our relationships. In this regard, the image of a female manager should be impeccable and positive, since more demands are placed on us than on a man (after all, you still have to prove that you work no worse than the strong half of humanity). Although some bosses deliberately create a negative image for themselves, for example, so that they are not pestered with minor requests or to be in the public eye.

What is the image of a successful leader?

Because the personality of the leader playsa decisive role in business, then very often it is precisely by this that the entire company as a whole is assessed. Accordingly, it is important to understand what is included in the image of a modern manager and to be able to work with it. The following important points can be highlighted:

• Individual characteristics: appearance, psycho-physiological characteristics, personality type, character, individual style of activity, etc. ... This is all that is connected with the personality and individuality of man.
• Social characteristics.The most important of them is social status. Of course, it is directly related to the position a person holds, but it is not limited to it - status is also influenced by origin and personal status. Status determines how a person will behave in society and, accordingly, with business partners.
• Values ​​are basic internal attitudes andprinciples that a person relies on when making decisions. They have a very powerful influence on the entire organizational culture of the company. Surely you have encountered cases when a liberal manager has employees who drink tea and wear jeans, while a strict manager has everyone walking the line.
• Personal mission. It sounds somewhat pompous, but it is, in fact, a strategic vision of the company's development manager. It determines where the boss is now and where he wants to be in the future. The goals of the whole company and the head depend on it. It is on his personal mission that the personal mission of the entire organization is based.

The image of a leader can be external andinternal. External image is how the company's top person is perceived by society as a whole and by groups of people whose interests, one way or another, intersect with the interests of the organization. It is directly related to how much people trust the company and want to cooperate with it, because our brain identifies the entire organization with its leader (and it turns out that this is not far from the truth!) Internal image is based on the relationship between the boss and his subordinates or, in other words, how the staff perceives the leader. It may seem that it is not as important as the external one, but this is not so, and it also needs to be given time. In small companies, the image of the leader can be formed on the basis of his direct contacts with subordinates. In larger organizations, this may be difficult, since the leader mainly contacts middle and senior managers. To avoid distortion of information at this stage, the top person of the company should periodically communicate directly with the people: record video messages, publish booklets, come to lunch or to the smoking room. The internal image of the boss often differs from the external one, because not everything becomes known outside the company. It seems to be deeper and more multifaceted, and you can only get in touch with it by looking at everything from the inside. At the same time, the internal image of the head of the organization greatly influences the external one, because employees in any case broadcast their ideas to the environment outside the company. What is included in the successful image of a modern manager?

• Purposefulness and dedication to their work;
• Expressed leadership qualities;
• Willingness to take risks and courage in decision-making;
• Ability to take responsibility;
• Ability to take into account many factors in solving a professional problem;
• Ability to delegate authority and allocate responsibilities;
• Aiming at a positive result;
• High efficiency.

Management Styles

Taking apart the image of the modernmanager, we cannot help but touch upon the issue of management styles. We have already explained the importance of how employees see their boss, and it is his management style that directly influences this perception. Psychologists distinguish three options: authoritarian, democratic and permissive. A manager who adheres to an authoritarian management style, as a rule, gives laconic orders in a businesslike and abrupt tone. He does not give the impression of a friendly person. His boundaries and prohibitions are strict, and he does not make exceptions for anyone. At the same time, he can both praise and scold an employee, but all this turns out to be very subjective. This leader is, as it were, above the team, possessing the decisive right to vote on all issues. All matters are always discussed in advance and planned in full. Usually, he develops only immediate goals, and no one thinks about long-term ones. The democratic style (or collegial) is based on the principle of participatory, or, in simple terms, on the participation of the team in making management decisions. There are no orders as such in the boss's speech - there are proposals said in a comradely tone. This manager gives feedback competently: when he praises or criticizes a subordinate, he always gives recommendations regarding his problem areas. He is ready to discuss his prohibition with employees and subject it to adjustment if necessary. All business issues are discussed together with the team, and everyone is responsible for the implementation of professional tasks. Thus, it is obvious that the position of this manager is within the group. And the last, permissive management style, is based on the manager's being away from the entire team. He does not give any instructions, there is no feedback - rather, he stands aside and watches the course of events. Things in the organization go by themselves and develop thanks to the interests and activity of individual members of the work collective. It is believed that the democratic management style is the most effective, but this is like the average temperature in a hospital. Organizations are different, and for some models an authoritarian leader will be effective (for bureaucratic ones, for example), and for others - permissive (most likely, these are creative groups, such as advertising agencies).

How can a leader form the right image?

Now we come to the main question:What should be the correct formation of the image of the manager? After all, it never develops by itself - it is always built thanks to the long and painstaking work of the manager and his team. So, the formation of the image of the manager is based on the following very important points:

The image of a leader cannot be created once and for all.forever - it must be constantly supported by real actions, otherwise it fades and ceases to have positive power. That is why it is so important for a manager who requires employees to observe labor discipline to show up for work every day during standard hours. He must be aware of current affairs and processes in the company and be ready to solve emerging problem situations.

The Important Role of the Secretary If the head of the companyis its face, then he, in turn, is represented by a personal assistant. And that is why the secretary needs to be organized and collected, have high stress resistance, be able to take responsibility and think quickly in difficult situations. If problems arise with one of the business partners, then the secretary must be able to quickly “sort everything out” - at least until the manager arrives.

Appearance It's no secret that we“They meet you by your clothes, but see you off by your mind.” It is believed that if a person looks businesslike, then the same order and consistency reign in his head. Although sometimes it is the other way around: top managers live in a very tight schedule, and in addition to business lunches, they have informal meetings, to which it is better not to come in a suit. And here the question of an adequate appearance for the situation arises. If we are talking about a female manager, then she has much more freedom in terms of her appearance. Many successful ladies prefer brightly colored clothes that emphasize their charisma and ambition, for example, a perfectly fitting blueberry-colored pantsuit or a bright red sheath dress. So do not think that the image of a manager is boredom and severity. First of all, your appearance should express self-confidence and professionalism.

Be responsible and always keep your word,given by you As you know, a manager should be an example for his subordinates. Confidence that the boss will do what he promised is a reason for their commitment. And a manager who forgets his words or treats them lightly risks acquiring a bad reputation among colleagues and business partners, and this, as you understand, is not the best addition to his image.

Balance of hardness and softness It is believed thata good manager should be tough, but this is not entirely correct. Indeed, when you are responsible for the work of the entire company, you need to maintain self-confidence and be able to insist on your own, but this should not extend to the sphere of communication with people. You should be tough in your business decisions, but do not forget about the human attitude to partners and subordinates, as well as the ability to listen and hear them. There is a sharp deterioration in the image of the manager if he abuses the peremptory judgments and categoricalness. And interest in other people, in turn, is a curtsey in their direction, which mysteriously gives you a psychological advantage. Do not fail to take advantage of it!

Don't abuse your friendships Of course,Having a wide network of contacts with people is a huge plus for reputation, which no one will argue with. But we are not talking about this. It is a custom in our country that many business relationships are based on close ones: love, friendship and family. And naturally, having friends in your circle or subordinates can compromise you somewhat. This does not mean that you should drive out of the company all those who are connected with you. But you cannot employ someone just because he is your close relative or friend. In addition, having friendly relations with subordinates can add laxity to your image, and this is not good.

Developed communication skills Naturally,A manager has to communicate a lot with people, and with a wide variety of people: with subordinates, colleagues, business partners, and superiors. It goes without saying that he must be able to do this brilliantly. As a manager, you need to have a brilliant memory and easily remember all the names, surnames, and faces (or at least hire an assistant who can easily handle this).

It is very important for the image of a leader how he is presentedhow people around you treat you. And this attitude will be positive if you manage to win them over. The simplest technique is compliments. This is especially true for subordinates (there is even a saying: “If you don’t praise, you won’t go”). They will work much better if you give them positive feedback (for example, by emphasizing what they do well before pointing out their shortcomings). An individual approach also works very well. Agree, it is very pleasant when you are asked about your life - why not use this principle when communicating with people? After all, as Dale Carnegie said: “A person likes to talk about himself most of all.” Then they will think of you as a good and sensitive leader. As you already understood, the image of a successful leader includes many components, each of which plays a very important role. At the same time, everything is in your hands: in the matter of forming the right image, nothing is impossible. If you want to be considered strong and confident, you can achieve this (as well as the opposite effect). The main thing is to understand what you want and go for it. We recommend reading:

Comments

comments