Preserving the Beauty of HairIn summer, many girls face a problemdryness and brittleness of hair. After a vacation at sea or a hot sunny summer in the city, even owners of luxurious curls often notice dullness and split ends. The thing is that in the summer, hair loses especially a lot of moisture.

Why do hair lose moisture?

"The overall moisture level of the hair fluctuatesfrom 3% to 25%. The thing is that the waterproof lipid layer on the hair surface is responsible for preserving moisture in the hair structure. Over the years, this layer becomes thinner, and the hair loses moisture. Various stress factors, which are especially numerous in the summer, also contribute to the weakening of the protective layer: these are sun rays, salty sea water, cooling devices, and dry indoor air. As a result of moisture loss, hair splits, becomes thin, brittle and dull" Dr. Natalie Sors, ​​Head of the NIVEA HAIR expert laboratory, Beiersdorf, Germany Properly selected care products will help cope with dry hair. When choosing shampoos for the summer, it is worth paying special attention to several ingredients.

  • Aloe Vera Extract

This natural ingredient has a uniqueability to retain moisture. It absorbs it and seals it in the hair structure, effectively moisturizing and thickening it. Shampoos with aloe vera extract will help get rid of dry hair.

  • Argan oil

It is a rich source of fatty acids and vitamins.It contains 3 times more vitamin E than olive oil. Argan oil nourishes hair, strengthening it from the inside. It restores the hair structure, eliminating dullness and split ends. If your hair becomes dry and loses its shine in summer, try the new shampoo "Pure&Natural" from NIVEA. Two natural components in its composition - bio-aloe vera and bio-argan oil, grown in ecologically clean corners of the Earth, will make your hair incredibly soft, manageable and smooth.

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