Some of the main elements that make upthe image of a business person are: clothes, hairstyle, quality of accessories, business card and so on. It is these details of appearance that are usually given great attention in our country. Especially if the question is considered about what the image of a business woman should be. But, as you can see, all this is only external attributes, so to speak, a pretty picture. The word "image" in translation from English means "image" and contains a much broader concept than just a strict suit and a status car. Intellectual abilities, demeanor, communication style, facial expressions, gestures - without these elements it is impossible to create a business image, because it will not be complete and complete. Of course, the outer shell is important, because it is on its basis that the first impression of a person is formed. But in no case should we underestimate the importance of the internal content hidden under the pretty picture. Agree that a brilliant career of a businessman cannot be built only thanks to well-chosen clothes and accessories. Here, knowledge, business acumen, the ability to quickly react to certain situations, the ability to find advantages even in the most hopeless situations and much, much more play a huge role. Therefore, the very concept of a business image should in no way be limited to purely external characteristics. Especially when it comes to the image of a modern business lady. So, who is a business woman? Who can be called that and how to achieve such a status? Is it difficult to become “one of our own” in a traditionally male territory defined by such capacious words as politics and business? Indeed, those representatives of the fair sex who have reached certain career heights have actually experienced all the “delights” of existence in modern business circles. To look like a true lady, while having a masculine mindset and the highest efficiency - only a few can do it. But a modern business woman has to not only work, but also combine a successful professional career with the role of wife and mother! Only a small percentage of such women say that they cope with difficulties easily and naturally. After all, in addition to a huge number of business and personal qualities, representatives of the fair sex working in business or politics must have the highest self-organization. Only with its help can a certain balance be created in the personal and professional spheres.
What it is necessary to know and be able to have a successful career start?
Modern business women did not become like this overnight,as we see them now from TV screens and glossy magazine pages. However, it was the ability to organize their lives correctly, to accustom themselves to self-control and discipline that played a very significant role in their brilliant careers. Let's use their experience and try to understand at least approximately what you need to know and be able to do at first, so that the beginning of your professional activity becomes successful, and its further development does not take long. So, a modern business woman should pay attention to many things in order to successfully create an image in order to achieve certain career heights. Here are just a few of the most important of them.
Learn how to write a resume In order toTo get the desired position, you should make every effort and present your candidacy correctly. One of the first and most important steps in this direction is to write a resume. The Internet is full of ready-made samples of such a document. Not all of them are correct and in some cases contain a lot of unnecessary information. Keep in mind that at first, the information about you as a potential employee should be as accurate and specific as possible. Pay special attention to the photograph that is attached to the resume. Even on it, you should give the impression of a serious and official person, so do not neglect a neat hairstyle, a strict suit and discreet makeup.
Learn foreign languages Don't be lazy to studyself-education. Nowadays, the demands of the business world have increased greatly. In order to meet them, fluency in one's native language, even if perfectly, is no longer enough. Please note that sometimes even a secretary's vacancy requires knowledge of a foreign language. Most often, it is English, the basics of which many of us remember from school and college. Try to improve your basic knowledge - it is not as long and difficult as it may seem at first glance.
Learn your email Even if your knowledge ofEnglish is still far from an acceptable level, be sure to learn how to correctly state your email address. English letters should be pronounced exactly as the entire civilized world does. Believe me, this skill is perhaps the simplest of all that a modern woman will have to acquire on the way to creating her own business image.
Mastering a computer You need to do more than just be able to typetext or create tables. It is worth paying attention to those programs that can be useful in work. This will help, firstly, to save time on adaptation to a new position, and secondly, will contribute to the creation of a reputation as a savvy specialist. Moreover, there are plenty of different types of courses on mastering the necessary modern computer programs these days. And even independent work in this direction is sometimes enough for a persistent and purposeful person.
Learn the rules for drafting a business lettercorrespondence Do not skimp on the quality of paper and envelopes, because this speaks volumes about your attitude towards your partners. Do not forget that the addressee's details in a business letter are indicated on the right. The essence of the question should be stated clearly and, if possible, briefly. Always write the sender's details at the end of the letter, on the left side.
What should a modern business woman look like?
Now let's move on to the appearance, because that's whatFirst of all, it determines the image of a business woman. Why is this so important? Here, a very simple example will help. Imagine that you have two books in front of you, both written in the same genre and equally interesting. The only difference is that the cover of one of them is shiny and enticing with its beautiful appearance, but the second is slightly shabby and looks like it has been read more than once. Of course, you would prefer to pick up the book that looks new, right? The same principle works in the matter of business relations. After all, it is the style in which you present yourself that forms your image in the eyes of others. But whether it will be perceived as the image of a business woman depends not least on your appearance. Therefore, do not neglect neatness, tidiness, cleanliness, and follow several basic rules.
Take care of your hands and nails Remember aboutthat hands for a business woman are as important as makeup, hair, suit or shoes. Carelessness or lack of manicure is absolutely unacceptable, and there are simply no valid reasons for such a state of nails. Therefore, despite fatigue, household chores, or banal laziness, develop a mandatory habit of paying due attention to your fingers and manicure. A handshake, handing over documents or an elementary gesture to adjust glasses or hair - all this can draw attention to your hands. And it is better to take care of their decent appearance in time than to experience a feeling of awkwardness or shame later.
Wear the right business suit is a must.Follow the dress code that exists in your company. If women are supposed to wear a mid-length skirt and a jacket, then you should not experiment with a trouser suit or dress, even if they fit perfectly into the business style. Remember also that a modern business lady will have to wear tights in any weather, even on an unbearably hot summer day. Therefore, shoes that expose your toes are appropriate only in your free time. And even if you are lucky enough to work in a creative team dealing with fashion or music, you should not come to the office in ripped jeans. Of course, a business suit can and should be changed to something less formal, but negligence is not welcome in any case.
Watch your facial expressions Business facial expressionswomen should always match each specific situation. Many people know how sometimes it is not so easy to change a welcoming smile to a serious look in order to move on to important negotiations. But you will have to master this art, because otherwise you risk creating the impression of yourself as a frivolous person. Use a mirror and practice changing your facial expression, achieving maximum naturalness. Do not worry, over time this will become a habit and will no longer embarrass you.
Pay attention to the little things This rule applies,First of all, to your business accessories. The impression you make at an interview is often decisive for getting a job. Do not forget that appearance consists of little things. Therefore, pay attention to the choice of accessories that should create the right image. Do not forget about elegant, discreet jewelry and watches.
Also take care of the cleanliness of your shoes, especiallyThis applies to the autumn-winter period. Do not spare money on purchasing quality items: a pen, an organizer, a business card holder, a briefcase, etc. Remember that the right appearance works for you even before you have time to start a conversation with a partner or a potential employer.
What does it mean to play by the rules?
For a modern business woman who has long beensuccessfully copes with the role of a businessman or politician, is well aware of the unspoken rules of conduct that exist in business and political circles. She knows perfectly well what, when and how to do or say so as not to jeopardize her business image, but only to strengthen her business reputation. Here are some rules that need to be followed so as not to find yourself in an awkward situation.
Don't be afraid to shake hands In today's business environmentworld, it is customary to extend a hand when meeting someone. This tradition was formed long ago, back in the days when women's lot was home, children and everyday life, and business was mainly done by men. However, even today, when the fair sex has become full-fledged members of business circles, traditional handshakes have not lost their relevance. Therefore, learn to play by the existing rules so that you are taken seriously.
Don't be shy about asking for clarification, "Where did you say,where is the required institution located? Please repeat the address" - phrases like this are uttered by a businesswoman when necessary without unnecessary hesitation. After all, accuracy is one of the main rules in business. It is better to clarify this or that point immediately than to waste precious time on correcting ugly situations later. You should not be afraid that your interlocutor will consider you inattentive; most likely, he will pay tribute to the responsible approach to solving any issue on your part.
If you're late, do it right.It is better, of course, not to have such habits. After all, the ability to plan your time correctly is an essential quality that every business woman should have. However, being late sometimes happens for completely unpredictable reasons beyond our control. But no matter what you say in your defense later, people will immediately form a perception of you as a person who is not responsible for his words, and therefore does not deserve much trust. To avoid such situations that ruin the business image you have carefully created, always warn about being late. Then you will not have to justify yourself.
Plan your affairs Business woman and realA professional never forgets anything. Do you know why? No, it is not an innate ability to remember information with phenomenal accuracy. It is about proper planning of affairs and the habit of writing down the necessary addresses, dates, phone numbers and names of certain people with whom business negotiations are scheduled for the next week or month. Do not neglect this rule, and then you will earn a reputation as a person who is not only punctual, but also attentive to others. This also includes the need to remember the birthdays of your employees, especially if they are your subordinates.
Always stay connected Mobile phone -a real find for a business woman. Just remember the famous film about the fashion world with the incomparable Meryl Streep and charming Anne Hathaway in the leading roles. It very successfully shows how a modern girl does not neglect the rule of always and everywhere keeping a cell phone at hand and thanks to this successfully makes a career. Business does not tolerate the game of "hide and seek", so be within the range of telephone communication, even if the working week is over and a romantic weekend looms ahead. After all, it often happens that one missed business call on a day off can ruin a carefully planned work week.
The qualities that are indispensable in the business world
A modern business lady should have not onlynot only certain knowledge and skills, to have the appropriate appearance and to be familiar with the rules of the business world, but also to be distinguished by a number of qualities, without which everything else will not allow her image to be associated with a business image. So, here are the skills that you must master if you want to gain the status of a businesswoman with a brilliant future:
Be able to concentrate and switch.Of course, taking on several tasks at once is a very bad idea. It does not help to concentrate, and the results of such work are usually far from ideal. But monotonous work on only one specific issue for two hours in a row (unless we are talking about business negotiations or signing important contracts) reduces attention and productivity. Therefore, for a modern business woman, the ability to switch her attention from one issue to another in time is often no less important than the ability to concentrate.
Keep your mouth shut This rule applies to bothto the size of your salary, and to various office gossip. A businesswoman respects her time and her reputation too much to waste the former at the risk of losing the latter by participating in dubious conversations. But the size of your salary should be kept secret, at least because it will protect you from both envy and gloating on the part of colleagues and subordinates. It is scary to imagine the consequences for your future career if one of your employees uses the amount of your salary as an argument when discussing with management the issue of revising their own salary.
Learn to rest Remember that sleep, rest andA modern business woman needs a vacation no less than any other person. And sometimes even more, because a business lady must always be in a good mood and healthy. There is simply no time for depression and illness when working on creating a career. Therefore, give your brain a rest, switch your thoughts from business issues to family and personal ones. Do not miss the opportunity to spend time with family and loved ones. Otherwise, there is a risk of getting hung up on a career and finding yourself in a vacuum, losing loved ones, friends and connections with children.
Set the right priorities and choose goalsLearn to formulate your desires and clearly define the ways to implement them. This applies to both business and personal life. In any company, there are opportunities for career growth, but it is important to understand how much time you will need to reach the desired heights - a year, two or ten. Determine this period for yourself, and if you realize that you have been sitting in one place for too long without significant job changes, you should think about the reasons. Perhaps your line of behavior is wrong or there are some other problems within the company itself. Do not deceive yourself and do not be afraid of change.
You can't take everything stated above as the truth.in the last resort and believe that by adhering to most of the rules, you will be able to become a real business lady or politician. This is only a small part of what should make up the image of a business woman. Every representative of the fair sex who strives to succeed in business or politics must first of all be honest with herself and answer the question of why she needs all this. Ambitions? Ambitious plans? The desire to prove something to someone? Or the desire to match a beautiful glossy picture? And whatever the answer, it does not relieve you of a clear understanding of how serious everything is in the world of business and politics. There is no place for softness, sentimentality and indecision. Women must be ready to show toughness, firmness and uncompromisingness. And constantly work on themselves, develop and improve, because the competition in this world is very high. It should also be understood that certain sacrifices are unavoidable. Some of the modern business ladies did not have time to have children, someone does not have a personal life at all. This is not uncommon, because intense work leaves no time for long rest, but only short breaks. Therefore, to become a modern business woman, you need to be truly ready for such a rhythm of life and be able to enjoy it. But there is another important detail. It is that women who have managed to create an impeccable business image, first of all, have chosen the right field and direction of activity for themselves. After all, it is the occupation that brings the greatest satisfaction that can become a powerful incentive for the development and growth of any person as a highly qualified professional. Remember this and go for it! We recommend reading:
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