Hair dye from Schwarzkopf is well known asamong professionals, and among consumers. The products of the German company Schwarzkopf & Henkel have long established themselves as a very high quality product. Consumers know: everything that this company produces, which, by the way, is present in the market of cosmetic products for hair since 1898 (!!!), meets the most stringent standards. 
A little history ...
And it all started with a small pharmacy in Berlin, inwhich, in addition to the usual set of pharmacy products of that time, offered customers also perfume products. The chemist belonged to chemist Hans Schwarzkopf, who stood at the origins of one of the most famous companies to date. In 1903 he invented a powder shampoo, which must be dissolved in water before use. The product made a real sensation, and just a year later, with this product, which depicted the world-famous icon of the black head, all drugstores and perfume shops were filled up. Then the achievements went one after another - in 1927 the first liquid shampoo went on sale, and in five years the first shampoo containing no alkalis. After this came the turn of the means for cold perm, then there was a hair dye, etc. etc. In 1960, the company entered the market with a new product. They became the hair color schwarzkopf under the name Igora Royal. In the mid-1990s, Schwarzkopf Professional joined the Henkel concern.
Schwarzkopf today
Currently, Schwarzkopf Professionalis the undisputed leader in the market for hair care products. These are creams, masks, shampoos, hair dye, styling products and styling. In the eyes of the Schwarzkopf consumer today is:
- wide range of products
- the latest trends
- leadership in its business segment
- the highest quality of all products
- immense popularity
A few words about the assortment. He really is extremely wide. Especially I would like to say about the Schwarzkopf Bonacure line - with the help of this product you can completely revitalize the most problematic hair. Excellent unique properties for hair coloring are Igora (Igor), Schwarzkopf Brilliance, Schwarzkopf Blond Me. The latter is one of the best means for lightening, melioration and toning of hair. The line of professional products for styling and styling, which gives hair a dazzling shine - we mean Osis and Schwarzkopf Essensity - was highly appreciated by consumers and specialists. And, of course, a special conversation deserves a hair dye igora (IGORA) from Schwarzkopf Professional. She turned the usual ideas about the technique of dyeing hair, demonstrating a true systemic approach to hair care. Each product that enters this line, on the one hand, maintains its lot in the game, so to speak, on the other hand, it absolutely organically complements the action of the rest of the product. The line consists of a large number of products. This is a super-resistant hair color schwarzkopf igora Royal (Igora Royal); a means for a hundred percent graying of igora Royal Absolutes Anti-Age (Royal Absolute Igra IGO); paint for all types of highlights igora Royal fashion + (IGOR Royal Fashion); means for toning Schwarzkopf igora Vibrance; shade foam with a grooming effect Schwarzkopf Igora Color Gloss. Believe me, we listed a few incomplete lists - the company has a lot of unique products, which include the most active ingredients in its structure, providing health and good appearance of hair - vitamin B7 (biotin), silica and others. 
There is no limit to perfection
The main slogan of the company is not to stand still. Work on the improvement of existing products and the creation of a new one never stops. The hair dye from Schwarzkopf, which the company offers consumers today, penetrates the inside of the hair, impregnating it from the inside and out. This new formula helps to preserve the rich color of hair for a long time. Another important achievement is the company - an excellent paint for gray hair, which helps to achieve a natural color without unnecessary problems, easily and quickly, and most importantly, without harm to the head of hear. After all, hair colors for the last generation do not contain ammonia. This is a very harmful chemical compound, which had previously been affected by any woman who wished to change the color of her hair. Those who are older, probably remember the pungent smell that stood in the hairdresser when painting. Hair for a short period of such bullying lost brilliance and softness, turning into a tow, and, what is most sad, fell just torn. Today, a miracle happened: the colors from Schwarzkopf, including igora, not only dye your hair in vibrant and vivid colors, but at the same time take care of them. I must say that bezammiachnaya paint already existed, but all of its varieties were not yet perfect, that is, they did not fulfill their basic role - they did not give a stable color, performing rather the role of a toning agent. And this created a number of inconveniences. Firstly, it was necessary to repeat the procedure often, and this did not have a better effect on the hair. And secondly, these colors did not suit the gray hair, because they could not give a smooth tone that would be the same throughout the length of the hair. To solve this problem, scientists who were engaged in research work in laboratories of large companies fought. But it was the Schwarzkopf specialists who were on top. They created a cream paint of a new generation, which has a soft effect on the hair, has a rich palette and gives a lasting result. Cream paint, in addition to the already listed advantages, was so convenient to use that staining the hair at home has ceased to be a problem.
At home or in the salon?
Does all of the above say that now you canforget about dyeing hair in the salon? Of course not. And that's why. The fact that we told you about the paint Schwarzkopf - the truth, you can not doubt. The paint is really persistent, easy to apply, cares for your hair without overdrying it, it has a rich palette - in short, everything is with it. But the salon has not been canceled either. In which cases can I dye my hair at home? First, if you notice that the roots are already grown, and you do not look perfect. Secondly, if the color is slightly dull, you want to make it brighter and more saturated. And in the first, and in the second case, with this completely simple procedure, any woman can handle independently. And yet there are situations in which you can not do without the services of professionals. If you decide to seriously change the image and from a bright brunette turn into an equally bright blonde or vice versa, then without the help of a specialist here can not do. No, you can, of course, and most experiment, but then do not worry if your hair suddenly becomes a radical green or, for example, yellow. Moreover, such bold experiments can lead not only to a sharp change in the image, but also to hair loss. You can not understand why when staining hair in the salon and at home you get a different result, although you are doing everything right? The answer, as they say, lies on the surface. The master has professional paint, and you have a household paint. And this, as they say in Odessa, two big differences. In order to achieve the desired effect, the master combines shades, selects the right proportion of dyes, oxidants and other ingredients that take part in the complex chemical process, which is the coloring. And you just use that standard household kit that is designed for home use. And it is right. Professional tools can and should only be used by professionals. 
How to avoid mistakes when staining hair at home
Realizing that a rather large percentage of women, despite all our warnings, will still dye their hair at home, we felt it necessary to tell how to avoid the most common mistakes.
- Never use a new paint for you without a sensitivity test. This will help to avoid unpleasant consequences, which can be expressed in the form of redness, itching and even hair loss.
- If you decide to use a new shade,be sure to test the stain. This will avoid disappointment. After all, very often the color that we promise in the picture, in life looks completely different. And the result can affect a lot of reasons that can not be envisaged.
- Do not keep the paint on your hair longer than the time required. Believe me, the tone of this will not become brighter and more intense, but your hair can cause serious harm.
... Women love to change. We change the general style of clothing, hairstyle and, of course, hair color. And, this is typical for women of any sex, regardless of age, nationality, social status. We all want to become brighter, more beautiful, younger - and that's fine. And where do we start? Let's change the hair color! The paint from Schwarzkopf, in particular the paint igora (Igora), for this is suitable as best as possible. We advise you to read:
