Effect of cold on hairIn cold weather, many people notice that they lose hair.shine and volume, become dull and brittle. This is not surprising, because in autumn and winter a whole army of stress factors threatens the beauty of our curls. How and why does this happen? And what can you do to keep your hair beautiful at any time of year?

What's bad for our hair

Late autumn and winter are a nightmare for anyonehairstyles. At this time, in addition to such traumatic procedures as drying, thermal styling and combing, dry air in heated rooms and unfavorable weather conditions are added:

  • Freezing.
  • Wet snow.
  • Sudden changes in temperature when going outside.
  • Why is that bad

    Our hair is three-quarters keratin.– this is their main structural element. As a result of daily damage and the negative impact of the environment, the keratin content in the hair decreases day by day. This is what leads to fragility, loss of volume and shine. Low keratin content also entails thinning of the lipid layer. This waterproof protective layer retains moisture in the hair. Due to its destruction, the hair loses moisture, and in cold weather it often splits and becomes electrified. If you began to notice that they crackle when in contact with clothing or a comb, it is time to provide them with more intensive nutrition and hydration.Hair care in winter

    What to do

    A good solution to hair problems in cold weathertime of year can be a care product with liquid keratin. It restores the structure of the hair, giving it elasticity. In addition, this component nourishes the hair follicles, due to which the hair grows better and more effectively resists the environment. It is liquid keratin that is contained in the rinse "Effective Volume" from NIVEA. It restores the structure of the hair, and also returns softness to the curls, thanks to the bamboo extract.

    How to help hair

    • in the cold season before going out to the street, always wear a hat or hood, cover your hair with a handkerchief;
    • Use a rinse aid for every head wash, but do not forget that you only need to apply it to the ends of your hair;
    • Choose brushes with natural bristles;
    • less expose your curls to heat treatment;

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