Some of the main elements that make upthe image of a business person are: clothes, hairstyle, quality of accessories, business card and so on. It is these details of appearance that are usually given great attention in our country. Especially if the question is considered about what the image of a business woman should be. But, as you can see, all this is only external attributes, so to speak, a pretty picture. The word "image" in translation from English means "image" and contains a much broader concept than just a strict suit and a status car. Intellectual abilities, demeanor, communication style, facial expressions, gestures - without these elements it is impossible to create a business image, because it will not be complete and complete. Of course, the outer shell is important, because it is on its basis that the first impression of a person is formed. But in no case should we underestimate the importance of the internal content hidden under the pretty picture. Agree that a brilliant career of a businessman cannot be built only thanks to well-chosen clothes and accessories. Here, knowledge, business acumen, the ability to quickly react to certain situations, the ability to find advantages even in the most hopeless situations and much, much more play a huge role. Therefore, the very concept of a business image should in no way be limited to purely external characteristics. Especially when it comes to the image of a modern business lady. So, who is a business woman? Who can be called that and how to achieve such a status? Is it difficult to become “one of our own” in a traditionally male territory defined by such capacious words as politics and business? Indeed, those representatives of the fair sex who have reached certain career heights have actually experienced all the “delights” of existence in modern business circles. To look like a true lady, while having a masculine mindset and the highest efficiency - only a few can do it. But a modern business woman has to not only work, but also combine a successful professional career with the role of wife and mother! Only a small percentage of such women say that they cope with difficulties easily and naturally. After all, in addition to a huge number of business and personal qualities, representatives of the fair sex working in business or politics must have the highest self-organization. Only with its help can a certain balance be created in the personal and professional spheres. ...Read More