Expensive wineControlling brain activity,They surveyed twenty people. They were asked to taste several types of Cabernet Sauvignon at different prices. However, in reality, there were only two types of wine, which were offered twice at different prices. The ninety-dollar wine was presented at its real price, and also at a price of ten dollars. The five-dollar wine was shown at its real price, and also with a price tag of forty-five dollars. The computer registered significantly more pleasure when the subjects drank the more expensive wine than when they drank the same wine but for less. But the most curious thing is that when the subjects were not told the price of the drink at all, it was the five-dollar wine that was recognized as the best! Well, next time you have company, you can try pouring wine into glasses in the kitchen and see if your personal results differ from those of the California researchers. Source: Culinary Eden.
