Instructions for parents: how to get into advertising

Photo: Getty Images

When to start a modeling career?

Для съемок в рекламе востребованы дети разного age. Already from birth, a young talent can begin his path to fame, although at this age talent is not needed, the main thing is appearance and a quiet nature. There are offers to participate in filming for very young children: at two or three months, babies can already be carried to castings. And sometimes babies who are not even a month old are needed for filming in films or social advertising. Basically, babies under one year old are needed for advertising baby food, diapers, medicines and other children's products. But with such young children, success in this area is not guaranteed. Therefore, the most optimal age to start a modeling career, especially if parents seriously want to do this with their child, is the age of three or four. The older the child, the easier it is to explain to him what is expected of him. He will be ready to listen and fulfill requests. In addition, modeling agencies begin accepting children of this age. There, young models are taught how to behave on set. And, according to industry workers, it is much easier to work with prepared childrenPhoto: Getty Images

How to find out if your baby is suitable for advertising?

Big eyes, clear skin, a smile that never goes awayfrom the face? You and your baby are already on the right track to the castings. However, for filming in advertising, appearance alone is not enough. It is extremely important that the child is calm, happy, friendly, not afraid of strangers, does not cry from bright light or loud music. Whether the baby has these qualities is found out already at the auditions. By the way, then it will be revealed whether your baby is hard-working. After all, it happens that you have to wait for your turn at the casting for several hours. Clients usually do not have a gender preference either, but it is believed that boys under one year old are more stress-resistant and hardy. But it is easier to work with girls when they grow up a little, and most parents see their daughters as models. As for appearance, the European type is most often in demand, but sometimes children of Asian appearance or mulattos are needed, the main thing is that the baby is cute and outwardly attractive. Advertising agencies are constantly looking for new types, so every child has a chance to get on the cover or flash on the screen. Everything depends on the persistence of their parentsPhoto: Getty Images

What you need to do to the child invited to the shooting?

Often parents who dream of having their child in an advertisement do not know where to start and where to go. There are enough options to get noticed now, and you need to try everything to get a positive result.

Send photos of your baby to publicationsfor parents. Very often magazines hold contests for children's photos and look for a model for the cover. It is necessary to make high-quality photos and send immediately to several publications. Then the chances that your child will be noticed will increase.
Older children from the age of three canshow in acting and modeling agencies. Nowadays, many casting agencies are focused on children, since the market for children's goods and services is very large and on the rise. The child needs to make a portfolio and update it as it grows. Mostly advertising companies are just looking for models through the bases of young actors, so it would be good if your child’s photos were placed in them. But you can also send photos to large advertising agencies.
Do not forget to attend the shooting of children's television programs. The more often your child gets into the crowd, the more likely that he will be noticed and invited to advertise.
If it's not just fun for you, and you seriouslyset up to make the child a star of the screen, send your child to the model school. At such classes, the child will be taught the art of defile, work on the podium, the ability to hold on to the camera. Also, such courses include acting, choreography. The advantage of such schools is that they have access to advertising agencies, and it will be easier to employ a child.