Energy Drink Red Bull Cola will consist ofnatural ingredients, including cola nut and coca leaves. According to the content of caffeine, it will surpass similar drinks from Coca-Cola and Pepsi, but it will cost a little more. The drink will be released in a silver-red-blue can, reminiscent of the traditional energy Red Bull in its colors. Until now, attempts by various companies to challenge Pepsi and Coca-Cola in the US market have not been crowned with success. This is due to the fact that the respective brands have a powerful distribution network, ensuring massive deliveries to all supermarkets of the country. At the same time, sales of Coca-Cola and Pepsi have declined quite strongly in the last decade, by 3 and 4.8 percent, respectively. At the same time, sales of energy drinks by Red Bull increased by 35 percent in the last year alone.
