Liquor baileysThe bottle became taller, but kepthabitual form. While the label is designed to reflect the “legacy and authenticity” of the liquor, but in a more modern way. As Sharon Keith, brand director of Baileys, notes, the new packaging design will be a guide for consumers to help them distinguish “clean "Baileys from its taste varieties." In the new packaging, Irish liquor, which last changed its design three years ago, will appear in all markets where Baileys is present. Source: BrandNews.

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