Baileys liqueurThe bottle has become taller, but has retained itsfamiliar shape. While the label is designed to reflect the liqueur's "heritage and authenticity", but with a more modern twist. According to Sharon Keith, Baileys brand director, the new packaging design will be a reference point for consumers, helping them distinguish "straight" Baileys from its flavoured varieties. The Irish liqueur, which last changed its design three years ago, will appear in all markets where Baileys is present. Source: BrandNews.

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