Brewed coffee The statistics indicate thatOver the past few years, 38% of respondents have doubled their coffee consumption. True, the overseas beverage is still low: 73% prefer to buy ground coffee in vacuum packaging, and only 5% opt for loose grains. It is curious that 25.5% of respondents named Russia as the producing country of the best packaged coffee, 9% of respondents each prefer coffee packaged in Germany and England. Among the most popular coffee brands, Russian ones are also in the lead. “The segment of natural coffee is much smaller than the segment of instant coffee. Basically, buyers' preferences are distributed among a large number of little-known brands, ”comments Roman Shalimov, CEO of Point of Growth. Source: Advertology.Ru.
