Brewed coffeeStatistics show that forIn the last few years, 38% of respondents have started drinking coffee twice as much. However, the overseas drink still remains low: 73% prefer to buy already ground coffee in vacuum packaging, and only 5% opt for loose beans. It is curious that 25.5% named Russia as the country producing the best packaged coffee, 9% of respondents each prefer coffee packaged in Germany and England. Among the most popular coffee brands, Russian ones are also in the lead. "The natural coffee segment is much smaller than the instant segment. Basically, buyers' preferences are distributed between a large number of little-known brands," Roman Shalimov, CEO of "Growth Point", comments in 2014. Source: Advertology.Ru.
