Text: Marc Heldens, Michael Sainato. Photo: Marc Seelen.

Godfather

Berkeley, Richmond and Oakland - the rapid development of thesesuburbs of San Francisco began in the post-war years. Largely thanks to Joseph Eichler and his development company Eichler Homes. It was not just about expanding the metropolis, which could no longer accommodate everyone. Eichler was an extraordinary person. A follower of the ideas of Frank Lloyd Wright and Mies van der Rohe, he was one of the first to utter a phrase that is now considered an axiom: "We must let nature into the house!" The outskirts of San Francisco became an experimental site for him, where he worked out his concept of housing of the "new formation" - spacious, organically integrated into the landscape and at the same time inexpensive. His clients were young Americans, representatives of the middle class. And not only whites, but also people of color. And this was in those years when racial segregation still existed in the United States! Such freethinking cost the entrepreneur his membership in the National Association of Developers, from which he was kicked out with a big scandal. This, however, did not hinder his business: from 1950 to 1974, he built more than 11,000 houses. Today, Americans say that Eischler changed their lifestyle and consider him the "godfather" of Californian modernism. The term "Eischler house" has become a household word. But, oddly enough, the architectural value of these cottages was recently in question…Country houses and cottagesCountry houses and cottagesHouses in San FranciscoHouses in San FranciscoBuilt-in wardrobes in the dining room have been preserved since the construction of the house. On the vintage Japanese chest of drawers is a lamp with a chromed base from George Kovaks.Built-in wardrobes in the dining room have been preserved since the construction of the house. On the vintage Japanese chest of drawers is a lamp with a chromed base from George Kovaks.The table, designed by Eric Pfeiffer, is surrounded by a whole collection of chairs from Charles and Ray Eames. Ceiling lamp Saucer, George Nelson's design for DWR.The table, designed by Eric Pfeiffer, is surrounded by a whole collection of chairs from Charles and Ray Eames. Ceiling lamp Saucer, George Nelson's design for DWR.

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