Russian Ice Will Become the Face of Vodka «Russianice». Synergy Holding, the third largest vodka producer in Russia, has signed a million-dollar contract for the actor to take part in its advertising campaign, which will include a TV commercial and print ads. The slogan of the advertising campaign is "There is a little Russian in each of us." The producers claim that this refers to the actor's origins - his grandmother, Rosa Rabinovich, was born in Odessa. Stallone's image was probably chosen because Americans quite clearly associate him with Russia. In "Rambo 3" his hero destroyed almost the entire corps of Soviet internationalist soldiers in Afghanistan, and boxer Rocky Balboa is best remembered by viewers for his victory over the Soviet monster Ivan Drago. The advertising campaign starts on September 1.
