“Just a hobby”: mother of two children built a jewelery empire in her own kitchen

There is a brand called Grace Bijoux. He produces only designer things - metal ... bras. They look like masterpieces of jewelry art. And these most precious sconces are worn by Rocky Barnes, Tasha Oakley. Recently, an unusual accessory ordered Candice Swanepoel. And the 44-year-old Australian owns this empire, the mother of two children, Lisa MacDonald. It was just a hobby. You see, my husband threatened to expel me to work, but I didn’t want to work for some kind of corporation there, ”Lisa quotes. "So I started designing jewelry." I just looked at myself in the mirror and thought what kind of a jewel I could wear on one or another part of my body.A photo: @ grace_bijouxSo and were born metal bras. Hobby? How so. Now it is a strong business. Despite the fact that the first models of metal bra, Lisa gathered in her own kitchen. Not even in the workshop. For two years, Lisa slowly promoted her product in social networks. Then she decided: it's time! It's time to make a qualitative leap. And she began to look for contacts with models and "thousanders" on Instagram. She succeeded: now the Grace Bijoux account already has more than 125 thousand followers. And the brand began its journey to fame. Now we have sent several bras to stylists Bella Hadid and Kendall Jenner. Who knows, maybe these beauties will put them on, - hopes Lisa. But not only models wear metal bras. It would seem that it is not very convenient - all these teeth, scales. But no! Girls are happy to buy savory things to put on parties, festivals - and just like that.Photo:@grace_bijoux— 95 percent of girls wear them just like that – on their naked bodies. I always warn that nipples can be covered with special stickers, but no one does it, – says the businesswoman. But Lisa herself does not wear her products. – Oh my God, no, I have two children, – she exclaims. – Only under a T-shirt or a jacket. By the way, some wear them over T-shirts. There are many options. Lisa said that she named her business after her grandmother – her name was Grace. – Judge for yourself, the name Lisa McDonald Jewellery is somehow too much, – she explains. Lisa’s business has been growing at a rate of 70 percent per year. It took only four years for the kitchen hobby to grow into an empire – and it continues to expand. This is despite the fact that bras are not cheap! Lisa makes them from gold – regular or pink, bronze and silver. The masterpieces cost from 120 to 180 dollars. It is also useful to know: