Tourism France remains one of the maincenters of attraction for tourists from all over the world as well. However, to the number of budgetary pleasures, neither one nor the other can not be attributed in any way. What in the conditions of the global financial crisis made the authorities to worry about competitors who can offer travel and wine at a price much more satisfying to victims of economic collapse. In this regard, the country's leadership has conceived to unite the efforts of two promising industries and start actively promoting wine tourism. This direction is well developed in popular regions such as Bordeaux and Burgundy, but they are inferior to other wine regions, such as Cahors. In the very near future it is planned to actively develop the tourist infrastructure in these areas, to open new hotels, to launch Internet sites translated into several languages. Winemakers should begin working closely with travel companies, restaurateurs and hoteliers. At the same time, France already this year is going to significantly increase the export of wine. It is expected that the strengthening of the tourist interest should have a beneficial effect on the image of the French wine industry.