Schwarzkopf & Henkel is recognizedleader in the field of cosmetic products for hair. The glory of the highly effective means of this company, which do not contain ammonia - harmful to the hair of the oxidizer, spread throughout the entire planet. Bezammiachnaya hair dye, shampoos, lacquers and many other products for hair and skin have become popular among consumers of all social strata of the population. 
Historical facts about the company
In 1898, little-known chemist HansShvarkopfom bought a pharmacy, where immediately began to work department for the creation of future brilliant hair care products. The first was invented powdered shampoo, which fell to the taste of many young ladies in Berlin. The cost of only 26 pfennigs, this remedy perfectly washed away the hair and did not leave white plaque, as after household soap. The hair of the women became soft and fluffy. In 1904, the remedy was renamed shampoo and found its own logo - a black head. The first exports were destined for Holland and Russia. In 1927 Hans Schwarzkopf created the first liquid shampoo and opened a center for the professional training of future hairdressers - the "Institute for Hair Care". The replacement of harmful ammonia with more sparing ammonium sulfate made the colors from Schwarzkopf very popular among the female half of humanity. It is easy to apply, keep the shine and elasticity of hair, and what else is needed for successful staining? The first alkaline shampoo "Onalcali" and the product for the cold wave of hair in 1933 caused a sensation among consumers throughout Europe - the popularity of the product and sales increased by more than five times. Further progress of the company's development was difficult to stop: shampoo "Schauma" (1947-49), hair spray "Taft" (1955), toning foam "Igora Toning" (1968), natural hair dyes «Igora Botanic », which do not contain ammonia (1991). The whole world community was eagerly awaiting new developments of the company, followed the creation of masterpieces with a sinking breath. Expectations were crowned with success - the appearance of a cream paint "Сolor Mask", also containing no ammonia, met a lot of positive reviews among professional masters and household consumers. Simplicity and ease of use in everyday life, quality dyeing and maximum hair care, sparing bezammiachnaya formula, a wide palette of colors - it was all present in the modern model of a new hair dye. 
World sensations from Schwarzkopf - in pursuit of the delicate structure
Today, all products for dyeing hair,The Schwarzkopf created is divided into two types. These are direct action paints and oxidative paints. The latter consists of two components, which must be combined before use, mixing well. The right color palette is given to the hair due to a chemical reaction, proceeding as follows: colorless particles penetrate the structure of the hair and, interacting with oxygen, give your hair the right shade. And although the dyes from Schwarzkopf & Henkel contain the smallest amount of oxidizer, ammonia or its substitute, this type of staining is not very useful. Over time, the hair deteriorates, becomes brittle and dry. Yes, the palette of hair will long please you with its rich shades, but the hair will have to "heal", restore their natural structure. Colors of direct action do not contain an oxidizing agent (ammonia), here the dye is already prepared in advance, it simply needs to be applied to the hair and to wait the necessary amount of time. Since bezammia paint acts more gently on the hair and gets only to their surface, not penetrating deeply, then the coloring will not be so durable. This paint can be washed off several times, it "leaves" evenly, so the hair, even after several washing sessions, will have a smooth, monochromatic color. As an example of direct staining - bezammiachnaya cream-paint from Schwarzkopf «Igora Vibrance». The use of a soft dye without ammonia with the effect of moisturizing gives women not only a rich color of hair, but also provides proper care. Due to its formula, which does not contain ammonia and softly acts on the hair, this paint is important for hairdressing salons, as an inexpensive and effective means for staining. The juiciness and intensity of the "Igora Vibrance" paint shine will appeal to women and men who have gray hair. A stable structure of the paint without ammonia will help to give the hair a natural shade, saving, even for a while, from the gray strands. All the beauty of paint without ammonia is that it can be used constantly, without fear of damaging the hair. 
Types of staining
Coloring the hair in one color This procedure does notrequires special skills and can be performed by women at home. The only downside - in everyday life, it is not always possible to evenly color your hair, without the involvement of a specialist it will be difficult to do. You do not want on your hair was the whole palette, the chosen shade? Melating Lighten individual strands of hair with the help of bezammiachnoy paint from Schwarzkopf - a pleasure. The hair is not tangled, it is combed along the entire length. It is recommended to use on hair of any length. Lightening Uniform lightening of the hair along the entire length (from the roots to the tips). The process is not very simple to perform at home, and requires systematic lightening of the hair at the roots as they grow. It is more important than ever to use a quality paint that does not contain ammonia, since any clarifiers act on the hair in the best way. And so cheap and even more so. Bezamiachnaya paint from Schwarzkopf - the most gentle means for clarification. It gently affects both the hair and the scalp, turning the dyeing process into a pleasant procedure. But there is one downside - if the palette you choose for clarification is very different from the natural color, then the coloring does not work, because the bezammia paint can not make a blonde from a brunette. This is only possible with paints containing the right proportion of oxidizer - ammonia. Balayage Very simple and, nevertheless, very fashionable method for coloring. With this method of staining, Schwarzkopf's bezammia paint is applied only to the tips of the hair. The color can be from white to rich black. The main tone of hair is chosen by anyone - for all the will of the master and his fantasies. Branding An absolutely new way of coloring hair. Do it yourself is unlikely to succeed, unless you are a professional hairdresser. How does bronzing actually look like? Paying attention to the Hollywood actresses, many have often noticed how the darker color of the paint at the roots changes to the light tone at the very ends of the hair. This is the highest aerobatics mastery of a hairdresser - creating a smooth transition from a dark shaten to a warm blonde. This coloring with Schwarzkopf hair dyes, which do not contain ammonia, is also possible because they have a cream structure (do not spread), are easily applied to the hair, do not prevent combing of strands, and a variety of colors will help you to choose the right image for any woman .
Such a mysterious female image
Thanks to the fact that in cream paints from Schwarzkopfcontains a safe bezammiachnaya formula, each woman can change the color of hair as often as she wants. Today you are a woman-vamp with a bright make-up and black hair, like the Egyptian queen. And tomorrow you are a female cat with a bright red head of hair and sharp patches of red inclusions. And the unique shades from violet to blue will help you create a catchy, unique image. And thus your hair will not suffer. After all, in the colors of the company Schwarzkopf there is absolutely no ammonia, and taking care of your health is the main motto of the company since its inception. We advise you to read:
